Be: mismatches sensuality with unpredictable drama of Autumn Winter 2005-06

Mumbai, September 23, 2005: Inspired by the contrasting trends dominating the forthcoming fashion season, Be: the prêt store chain from the house of Raymond, launched its collection for Autumn Winter 2005-06 today at the Citigold Woman's Lounge. The pioneer of prêt in India, Be: has constantly kept its customers updated with global trends every season. The season begins with India Fashion Week inspired prêt collections from designers like Rohit Bal, Shantanu and Nikhil, Manish Arora, Varun Behl, Krishna Mehta, Abhishekh Gupta and Wendell Rodricks. The best designs from India Fashion Week are available to customers at very attractive prices.

Dramatic Folklore and the soft sensual "Vintage Romance" themes dominate the collections this season. Comfort dominates both the looks and attention to detail gives the product a premium feel. Sophisticated mismatches and layering transform simple silhouettes. Unusual colours, random print styles, knitted textures and unexpected surface contrasts all teem up to create absolute visual drama. The consumer's confidence to play

with colours is probably at its peak this autumn winter. Both stark contrasts and tonal dressing is in. The main colours that make its mark this season: Rich Orange, Teal blue, Soft winter yellow, purple, shades of green and of course black.

Another strong trend that one sees in the Be: Autumn Winter 05 collection this time is the

'Reinvention of Classics'. Classics get a contemporary twist with interesting surface ornamentation and textures.

All in all while the key fashion mantra this Autumn winter is mismatch whether it is with respect to colours or silhouettes one thing it wont mismatch with is your expectations.

The Designer Collections

Rohit Bal presents an extraordinary interpretation of the folklore look. His ravishing collection has delicate Kashmir inspired embroideries, in the form of Moon motifs, metal Grommet and block prints on Chanderi SKD's, tunics, tee's and viscose knit sets.

Manish Arora's magnificent collection is an ultimate splash of bright colours and opulence, Khadi print and sequin embellishment making it a very unique combination. Priyadarshini Rao's stunning collection presents Boho chic at its best!! She retains feminity in her collections, with details like layering, asymmetry, frills and ruffles, short kurtas with long flare skirts and long kurtas with churidars. Krishna Mehta's bewitching collection is a very commercial and popular line, making best use of her USP of prints and embroidery. Her tunics and contemporary silhouettes are an all time favourite.

Vidhi Singhania is the superlative queen of Kotah, experimenting with silk chanderi this season. The look is very feminine with ethnic motifs to compliment the season.

Shantanu & Nikhil's matchless collection takes prêt to a new platform. This season they bring Formula 1 Line - Red, White and Black, versions of intricate shifli embroidery, detailed cut and sew work on western and ethnic silhouettes - trendy, wild and in your face.

Gauri & Nainika, Wendell Rodricks and Varun Behl go vintage and lovesick with their inspired collections to portray images of fairytale romance. The use of soft, fluid fabrics in well draped garments, present glamorous creations that any woman would love to be seen in.

Vidhi Singhania is the superlative queen of Kotah, experimenting with silk chanderi this season. The look is very feminine with ethnic motifs to compliment the season.

Anshu Arora Sen's alluring collection is fresh and flirtatious and small! From the embroidered motifs to the sequins, the quirky tie-ups and colorful hues and young and trendy silhouettes, everything evokes gossip.

And for the man.

Menswear, a hugely popular category at Be: offers interesting collections from Abhishek Gupta, Savio Jon, Ashish Soni, Akbar Shahpurwalla and Priyadarshini Rao . Abhishek's printed T-shirts from fashion week continue to be a huge success at Be:, as do Priya and Savio with their minimal but attractive detailings. Akbar and Ashish Soni offer exquisite collections with various techniques like appliqué, dip dye, cut and sew etc. Add to these the Be: in-house collection for men, and it completes an enviable wardrobe for any man.

Be: In-House

Adding to the wide range of collections from the designers, the Be: in-house label presents a wide range of merchandise, depicting the different moods of the season, running across all categories - from women's western wear and ethnic wear to men's wear. The range of women's wear embroidered denims from the in-house brand is a must have for the season.

Be:'s fashionable expanse of accessories has taken its inspiration from Metallics, which was a huge hit last season and the trend has only continued into this season. Metallics will seen across bags, footwear and other fashion accessories. Adding a dash of pizzazz is the 'Bling Quotient'', original Swarovski and crystal bracelets and delicate foot accessories - something that can be worn with ease for both the formal dinner and while surfing at the beach.

About CitiGold Woman's Lounge : It is the first lounge of its kind and is dedicated exclusively for CitiGold women customers. The lounge is designed and styled to provide a warm ambience for social interactions in comfortably luxurious surroundings as well as conduct business meetings. A convenient venue for meeting friends and hosting get-togethers the lounge offers valet parking, personal lockers and café services. With facilities such as high-speed broadband connectivity, computers, fax and plasma television, the lounge offers customers a convenient camp office for business purposes.