Are you ready to Be: Transformed?

Mumbai, March 27-28th 2004: Be:, the pret-a-porter store from the house of Raymond introduces Be: Transformed - your own personal stylist! Be: Transformed is the fresh contemporary approach to interpret ‘trends’ to suit one's personal style. This fashion event for men and women will be held at the Be: Store at Kemps Corner, Mumbai and will be an ongoing activity.

Be: the fore runner in Pret-a-Porter is passionately committed at reinventing the Indian fashion industry, right from being the first to identify and provide for the need for pret in India, to constantly challenging and evolving the field in terms of day to day fashion. Every fashion conscious individual at some point in their life has encountered ‘trend excess’ which in turn has affected perception, Be: Transformed is here to shift that blind dependence on trends to an in-depth understanding about one’s natural style statement!

Be: believes that every individual has an innate sense of style, and in keeping with this ideology, Be:’s innovative initiative, aptly titled, ‘Be: Transformed’, will help you maximize your potential by developing and revamping wardrobe and image solutions to enhance your style quotient. Be: will help you accomplish the ‘Perfect Look’ that you've always wanted to project, but didn’t really know how to achieve.

Be plans to visit many cities and transform many more customers. A customer needs to fill up a basic sign-up form, and will be informed regarding an exact time slot for the same as and when Be: Transformed takes place. All the offerings are complimentary, as a part of Be: 's commitment to understand you and your fashion needs better, so that we can offer you the best.

Sujata Assomull, one of India’s leading fashion experts along with the Be: team will help Be: clientele to identify what their style is and will show them how to transform who they already are, to their advantage in sync with the current fashion trends.

Says Paulomi Dhawan, Director - Media & Corporate Communications, Raymond Limited. "It is our desire to reward our clientele with a complete pret experience. One of the steps towards completing the experience is style assessment, so as to offer holistic wardrobe solutions. ‘ Be transformed’ is a profound understanding about your natural style statement that you can take back with you forever. Not every one can have their own personal stylist and at Be: we want to offer our customers that very option. This is our way of showing our cherished customers that we will continue to bring them the finest in fashion.”

Says Sujata Assomull, "At ‘Be: Transformed’, you will enjoy each and every moment you spend with us. We will talk, listen and advise you on everything about your personal style- from your face, hair, body type to fashion style and wardrobe tips, leading to a transformation into a more stylized you!”