Escape to the exotic as Be: unveils its Spring Summer 05 Collection!

March 16th 2005: Be: the pret store from the house of Raymond launched its Spring Summer collection today. For this season, Be: showcased its grandiose collection using a gamut of themes in vibrant and sunny colors with soft pastels on free flowing silhouettes. With some of India's best designers on board, Be:'s offering comprises the best of its creative talents. This Spring Summer, Be: gives your wardrobe a stylish surprise so get ready to embark on a new journey discovering new looks, fresh themes and a whole new fashion fiesta inspired by beautiful places and cultures across the globe!

Says Paulomi Dhawan, Vice President, "This Spring Summer, Be: has begun a new journey with its Spring Summer collection. Starting afresh this new season, Be:'s designers have experimented with different designs and art forms in their creations inspired from all over the world; from India, to the Mediterranean, to Shanghai and the Far East. As always, Be: lives up to its reputation as a trendsetter in fashion, with its portfolio boasting of the country's best designers."

Inspired by Spanish flamboyance, Priyadarshani Rao's collection at Be: showcases multi colored paneled gypsy skirts with stunning floral prints! As is her signature style, Priya consistently is retaining femininity in her collection as she offers linen summer dresses with hand appliqué. This season at Be: she has experimented with the exquisite Andhra kalamkari art form on her flattering kurtas. Priya's men's wear caters to the metrosexual man with eye catching shirts in floral and paisley prints in a kaleidoscope of colors like aqua, pink, and sunshine yellow.

For those who dream of a gorgeous getaway to far away islands, Be: offers collections from designers Rohit Bal and Wendell Rodricks this season! With cool stretch knit halters and figure flattering silhouettes tops for women, not to mention shirts in hand appliqué work in brilliant shades of pastels for men; Rohit's collection at Be: inspires fun in the sun.. As for Wendell, he has created the perfect ensemble for men to stay cool and comfortable in lounge wear for men, making it the perfect ensemble for any outdoor sojourns!

Spring Summer at Be: this year displays Aki's impish style. As usual he reinvents himself with striking creations reminiscent of Japanese culture. With cityscape-printed cotton trousers and kimono tops in bright yellows and pinks, Aki manipulates soft chiffons creatively to bring together the ultimate sexy ensemble for the ladies!

Recreating magic in their creations for Spring Summer at Be: are designers Gauri & Nainika and Shantanu & Nikhil, who continue to awe us with their glamorous creations for the alluring woman with satin soft fabrics that caress the skin and compliment the body that adorns their designs!

Designer Krishna Mehta at Be: exhibits an explosion of color with bold and floral prints. This Spring Summer at Be: Krishna Mehta's collection is rich ethnic including elegant spaghetti strapped salwar kameez's as well as dupattas' with stunning sequined embellishments in vibrant shades of yellow and mauve for women. As for the fashion conscious men, Krishna has gone stylishly funky with bird batik printed shirts in oranges and blues.

One designer who is moving away from his trademark colors of black and grey and has hopped on to the colorful coterie of Be: designers is Rajesh Pratap Singh, who has put to use fluorescent colors of pink, green and orange with thread embroidery on white fabrics creating flamboyant silhouettes. Rajesh's intricate embroidered t-shirts for men at Be:, this Spring Summer recreate his understated elegance.

This Spring Summer at Be:, the Be: Inhouse label has also put together a cascade of beautiful designs. Using cottons, chiffons, corduroys and denims with intricate details of motifs and beads as well as distinctive add-ons like shells and zippers, the Be: team has created the quintessential spring summer ensemble! With hot pink mini skirts, Spanish style kaftans, and playful tees in shocking pinks, yellows and aqua's, Be:'s Inhouse team has outdone themselves!

Spring Summer this year also sees Be: add to its medley of creative talents, London based designer Gurcharan. Gurcharan who is known for dressing royalty will be designing in his signature style of classic, high-end men's wear.

The Be: accessories' brand "Beaditi" introduces a new range of innovatively styled floral printed bags, big chunky belts and a gorgeous new beaded jewellery range while Pink and Rinaldi have fashioned colorful and comfortable footwear to accessorize your Be:Spring Summer wardrobe!

Concludes Paulomi Dhawan, Vice President, "As we embark on a new season this year, Be: has put together an exquisite collection of designer prêt wear and accessories. Being trendsetters, Be: promises to enthrall its customers with its wide range prepared by some of India's best designers. Be: also is India's largest pret retail chain and plans to continue to spread its reach globally and offer its customers the ultimate in style!"